Opportunity Analysis

In developing market size and growth estimates, TDA leveraged its knowledge of scientific market, including well-established benchmarks, industry trade (US import/export) data and key macroeconomic indicators.  The top-down approach involves defining the global market for lab instrumentation and applying various ratios and filters that continually reduces the figure to an estimation of the net market. TDA validates data primarily through interviewing suppliers and other experts in the field, analyzing financial data, and pouring over publicly available information.

TDA’s bottom-up analysis identifies the customer segments for scientific technologies.  While there may be many areas for error due to the nature of our assumptions made during the research of this report, we believe the triangulation of data from varied resources increases our level of confidence, and that the estimates are an accurate representation of the market opportunity.

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Voice of Customer (VOC)/End-User Surveys

Quantitative internet surveys is generally used to test a hypothesis that would lead to a recommended course of action. Leveraging our experience in the industry, TDA can craft an effective survey, analyze the results and extract relevant trends.

  • Product Development
  • Market Positioning
  • Brand Equity
  • Loyalty
  • Customer Satisfaction
  • Purchase Behaviors
  • Adaptive Choice-based Conjoint
  • Product Pricing/Price Elasticity
  • Marketing Effectiveness

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Competitive Intelligence (CI)

Developing corporate or business unit strategies or preparing a new product launch might require more than a basic understanding of the macroeconomic conditions. Companies should follow, track and benchmark other organizations, while also plan for future market opportunities and disruptions. TDA has market information and vendor share estimates by technology area, which can be further extrapolated by geography or end-market.

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